Blog

The classic coin toss. One of the oldest, simplest, and most universal of all human decision-making methods. Everyone has experienced it–standing with a friend, a coin balancing on a thumb, deciding who buys the coffee, who gets the last slice of pizza, or which movie to watch. A coin flip is an opportunity for unfiltered, … Read more

We have all experienced it before, standing at a crossroads in life, frozen with some decision that feels impossible to make. Should I take the new job or stay where I am? Should we order a pizza or make something? Should I move to a different city or stay here? In these moments of uncertainty, … Read more